What is BSO Full Form in Banking?

The BSO full form in Banking is Branch Sales Officer. They are responsible for offering sales support to the bank and sell the bank products through the various acquisition channels. They will also be responsible for achieving a monthly sales target.

Roles and responsibilities of BSO in banking:

The main function of branch sales officer is to ensure quality sourcing of new customers to sell different banking products such as Demat accounts, credit cards, life insurance policies etc. They also have the duty of taking the fixed deposit schemes to the existing and new customers of the bank. They are responsible for generating leads through referrals and through cold calls in the specific areas. They have to ensure that quality services are being offered in the bank. They are responsible for strictly adhering to the KYC norms in the bank.

Service Expertise of Branch Sales Officers:

The Branch Sales officers are required to undergo training for one week and after successful completion of the training program, they would be awarded a certificate in banking sales and offers letters will be offered for the selected candidates and they will be placed on ob. They are responsible of bringing in more sales for the bank.